A romance takes place between Kang Ji-Sung aka Louie and Ko Bok-Sil. Louie is from a rich family, but he has lost his memory. Ko Bok-Sil is a woman with a heart like an angel. Louie learns about true love after meeting Ko Bok-Sil.
It revolves around a handsome shopaholic named Louis, who is the successor of a vast business empire but becomes homeless after suffering from amnesia. Meanwhile, Ko Bok Sil, a country girl who lives a life that is worlds apart from the rich and famous, encounters Louis in Seoul. The improbable romance that unfolds between Louis, who is able to buy everything he wants, and the angelic girl, Ko Bok Sil, shows the viewers that the value of true love is priceless and is not something that can be bought.